Double Your Traffic With These Easy Tips for On-Page Social Media Optimization

Writing an awesome post isn't enough to win over your social media followers. Webmasters used to create material that was search engine optimized in the days before social media. Things have changed now. 

On-Page Social Media Optimization

The SMO industry competes with traditional SEO (social media optimization). Good traffic from social media sites and high search engine rankings are two outcomes of having material that has been optimized for social media.

Even with more complex search engine algorithms, a page's authority is still largely decided by the links that lead to it.

And what better platform for link building than social media? The best of both worlds is guaranteed if you optimize your postings for social media.

Here are some recommendations for on-page social media optimization that you may utilise to increase your posts' social media appeal.

Create concise, uncluttered page titles

On addition to looking awful in search engine results pages, an excessively lengthy, meaningless title tag is a certain method to make you appear unexperienced or spammy on social networking platforms.

Your readers, visitors, and well-wishers are frequently the ones who share your material on social networking platforms. Since del.icio.us and all Pligg-based sites instantly grab your post's title, odds are good that the submitter won't check it again even if it appears to be incorrect.

Now picture the title being something like this: My personal blog: my ramblings and other ramblings > archives avoiding your face being scratched when washing your cat: 5 techniques

Horrible. You just lost the chance to gain popularity on any social media platform.

WordPress plugins like SEO Title Tag and All in One SEO Pack allow you to get rid of extraneous words from your post and page names.

Give a synopsis of your content for simple submission

The second most crucial factor that might affect how well a given post performs on various social media platforms, behind the headline, is the description.

Users of social media have busy lives. For a post they are submitting, they won't take too much time to write a stellar description. They will choose a random paragraph from your post and paste it as the description, even if it doesn't accurately represent your content, so you must do it for them.

I strongly advise include a well-written description of your content in the first or second paragraph so that it may be copied and pasted into forms for bookmarking or submitting stories.

Put vote and bookmarking buttons there for simple voting.

To increase your chances of success by twofold, encourage your readers to share your content on social media.

Everybody does it, I'm sure. After finishing reading an article, I frequently scan the posts nearby purely out of habit. If I see a FeedBurner FeedFlare displaying anything like Stumble it (5 ratings), I am prompted to hit the thumbs-up icon on my own StumbleUpon toolbar. If the author has included a strong descriptive paragraph, I include it in my post review.

Social voting buttons can thus provide you a few additional votes from those of us who aren't completely enamored with our social media presence.

For casual social media users who haven't connected their browsers with every social media site, social bookmarking/voting buttons offer a one-click submission solution.

Specify certain social media platforms

Despite some notable similarities, each social media platform has its own set of users and interests. Users of some niche-specific social media platforms are exclusively drawn to particular kind of material.

Some social media users are engaged on several different platforms. For instance, many DZone users are also devoted Del.icio.us bookmarkers.

So it’s vital to determine which of the many social media sites you are targeting.

If you have written an article on StumbleUpon, you are targeting StumbleUpon audience. If you have written something related to internet marketing, there is good chance it will do well on Sphinn.

It’s unwise to clutter your post with all sorts of voting buttons in case you write something that interests the users of one of those social media sites. Instead, decide which site you are going to target with a particular post and place its button only in that post.

As this post is intended for del.icio.us users, I have included a link to that social bookmarking service in a prominent location.

A Spin button is also there because this article is meant for Spin users.

Make the most of attention-grabbing text.

The significance of this exercise cannot be emphasized enough. The opening paragraph of a post is said to be crucial since it determines whether or not readers will continue reading.

But the first few paragraphs are the least significant when you are writing for a social media audience. I've noticed that they are read last.

How often have you stumbled through an article and had to start from the beginning? Why not look at the subheadings and the content that follows the headings to see whether they catch your attention first?

Make your subheadings as enticing as detailed as you can. Social media users are master scanners, so take advantage of the strong, attention-grabbing wording.

Make your postings simple to submit, simple to vote on, and simple to read to maximize your success on social media.

Your opinions?

What is your go-to strategy for getting noticed on social media?